About the Company

About the Company

Monroe Mendelsohn Research, Inc. (and its subsidiary Mendelsohn Media Research, Inc.) is an internationally recognized, full-service marketing and media research company headquartered in New York City. Founded in 1958 to provide marketing consultation and conduct custom marketing research surveys, the company has expanded beyond the custom research services it had initially been providing and now also syndicates two of America’s well-known, respected and innovative media surveys (The Mendelsohn Affluent Survey and The Mendelsohn PReSS Survey). These two syndicated surveys are used by hundreds of advertisers, agencies, and the media (magazines, newspapers, cable television networks, etc.) in their communications planning and buying activities.

Monroe Mendelsohn has delivered thousands of surveys to its clients during the past 48 years. The following list is representative of the many business sectors that Monroe Mendelsohn has been serving with high quality research services:

Automotive
Consumer packaged goods
Financial services
Healthcare
Media and entertainment
Pharmaceutical
Restaurant and hospitality
Travel and tourism

To provide its clients with the high quality survey research results they deserve, Monroe Mendelsohn may use one or more of the following survey or qualitative research methodologies:

To ensure that Monroe Mendelsohn provides the high quality, custom and syndicated services its clients expect and receive, Monroe Mendelsohn continues to be staffed with teams of knowledgeable and experienced researchers as well as support staff. Included among its Principals are the following:

Conscientiousness, integrity, objectivity, intelligence and the relevant experience of a senior level researcher are hallmarks of all Monroe Mendelsohn marketing and media research services.

To maintain as well as to enhance its marketing and media research expertise, Monroe Mendelsohn Research monitors industry developments by being an active member of the Advertising Research Foundation, The Council of American Survey Research Organizations, The Luxury Marketing Council, The City and Regional Magazine Association, The Pharmaceutical Marketing Research Group, The Magazine Publishers of America, The Western Publications Association, and The International Regional Magazine Association.


	About the Company Monroe Mendelsohn Research, Inc. (and its subsidiary Mendelsohn Media Research, Inc.) is an internationally recognized, full-service marketing and media research company headquartered in New York City. Founded in 1958 to provide marketing consultation and conduct custom marketing research surveys, the company has expanded beyond the custom research services it had initially been providing and now also syndicates two of America’s well-known, respected and innovative media surveys (The Mendelsohn *Affluent* Survey and The Mendelsohn *PReSS* Survey). These two syndicated surveys are used by hundreds of advertisers, agencies, and the media (magazines, newspapers, cable television networks, etc.) in their communications planning and buying activities. Monroe Mendelsohn has delivered thousands of surveys to its clients during the past 48 years. The following list is representative of the many business sectors that Monroe Mendelsohn has been serving with high quality research services: Automotive Consumer packaged goods Financial services Healthcare Media and entertainment Pharmaceutical Restaurant and hospitality Travel and tourism To provide its clients with the high quality survey research results they deserve, Monroe Mendelsohn may use one or more of the following survey or qualitative research methodologies: Telephone Mail Mall intercepts and personal interviewing Mystery shopping Online/Internet panels Focus groups/in-depth interviews To ensure that Monroe Mendelsohn provides the high quality, custom and syndicated services its clients expect and receive, Monroe Mendelsohn continues to be staffed with teams of knowledgeable and experienced researchers as well as support staff. Included among its Principals are the following: Walter McCullough, President and CEO Mitch Lurin, President (Mendelsohn Media Research) Joel Zeiler, Executive Vice President Bob Shullman, Senior Vice President Ted D'Amico, Ph.D., Senior Vice President Caren Sherman, Vice President (Mendelsohn Media Research) Karen Tubridy, Vice President Conscientiousness, integrity, objectivity, intelligence and the relevant experience of a senior level researcher are hallmarks of all Monroe Mendelsohn marketing and media research services. To maintain as well as to enhance its marketing and media research expertise, Monroe Mendelsohn Research monitors industry developments by being an active member of the Advertising Research Foundation, The Council of American Survey Research Organizations, The Luxury Marketing Council, The City and Regional Magazine Association, The Pharmaceutical Marketing Research Group, The Magazine Publishers of America, The Western Publications Association, and The International Regional Magazine Association.